This Monday, February 16th at 6:30 pm: VCS presents “Alfredo Jaar: It Is Difficult”

Next week, the Visual & Critical Studies program will present our first entry in the spring 2015 Art in the First Person lecture series:

Monday, February 16, 6:30 pm
Alfredo Jaar: It Is Difficult
With an introduction by Carla Stellweg

Alfredo Jaar

SVA Beatrice Theater
333 West 23rd Street, New York, NY 10011

ALFREDO JAAR is an architect, artist and filmmaker. Over the past decades he has shown an unwavering penchant to base all his work on in-depth research in regards to political, social or community-based issues. From his 1979-1981 billboards Studies on Happiness around Santiago, Chile to his electronic billboard A Logo for America in Times Square, first shown in 1987 and recently revived this past August 2014, Jaar’s public interventions have focused not only on geographical space but also on the cultural and political specifics of those places. His serious interest in information, history and details behind a particular location enables his work to operate as a tool for new models of thinking about art in the world of culture at large.

Jaar’s SVA presentation will expand on the unique relationships of architecture and art in his past and current work including its social and political impact.

“Alfredo Jaar: It Is Difficult” is free and open to the public. For more information, please contact the SVA Theatre at or 212-592-2980.

Visual & Critical Studies