14×48 repurposes vacant billboards as public art space in order to create more opportunities in public art for emerging artists, to challenge emerging artists to engage more with public art, and to enliven the vibrancy of our urban environment.
14X48 is a sponsored project of Fractured Atlas, a non-profit 501(c)(3) arts service organization. The organization was formerly known as Artists for Public Service Announcements.
The following additional details are quoted from a recent announcement of 14×48’s next three billboards (you can read the full announcement here):
We held our first Open Call for billboard proposals this spring and received an excellent group of submissions! The proposals were reviewed by a seven-member selection committee comprised of artists, educators, designers, and editors who generously volunteered their expertise to 14×48. We’re thrilled to announce and congratulate the three artists selected by the committee, whose billboards will be posted this fall:
Margeaux Walter, Shellyne Rodriguez, and Desiree Leary. For more information on each of their proposals, see the descriptions below.
Through grants and private donations, we’ve already raised 50% of the funds needed to post these three billboards, and you can help us reach 100%! Any size donation will help—even $10. So show us your support and donate! All donations are 100% tax-deductible.
Shellyne Rodriguez re-imagines images of sagging, a fashion statement prominent in hip hop culture, as the ubiquitous and racy advertising of Abercrombie & Fitch, highlighting the contradictory responses to displays of the black male body. To accompany the billboard, Rodriguez will be producing an altered advertising catalogue to be sold and surreptitiously placed in locations across New York. She will also be leading a workshop with students to explore issues of representing the body.
I will post updates on Shellyne’s billboard as the project progresses. There’s also information about another project that Shellyne was involved with earlier this year at this post: